--- title: "SellScale - AI-Powered Cold Outreach Platform" url: "https://sarthakmishra.com/work/sellscale" description: "A comprehensive design overhaul of an all-in-one cold outreach platform that automates LinkedIn and email campaigns for B2B sales teams." image: "https://sarthakmishra.com/og-images/works/sellscale.webp" --- [View HTML](https://sarthakmishra.com/work/sellscale) · [Site index](https://sarthakmishra.com/llms.txt) December 10, 2023 # SellScale - AI-Powered Cold Outreach Platform A comprehensive design overhaul of an all-in-one cold outreach platform that automates LinkedIn and email campaigns for B2B sales teams. [Let's work together](https://sarthakmishra.com/work/sellscale#inquiry) ![Dark SellScale website homepage featuring “The Future of Outbound is here,” demo buttons, and a glossy abstract chain graphic.](https://sarthakmishra.com/assets/sellscale-hero-COdSFaB5.jpeg) [SellScale](https://www.sellscale.com/) came to [Drool](https://sarthakmishra.com/work/drool) with a groundbreaking vision: to solve the complexity of cold outreach by creating an all-in-one platform that automates every aspect of LinkedIn and email campaigns. What made this project special wasn’t just the technical challenge, but the opportunity to help a startup revolutionize how B2B sales teams approach lead generation. ## The Challenge When we started working with SellScale, they had an MVP dashboard that wasn’t living up to their ambitious product vision. The interface was functional but lacked the polish and user experience needed to compete in the competitive sales automation market. The founder, Ishan, had a clear goal: create a complete design overhaul that would make their platform both visually appealing and highly functional. They needed a [scalable design system](https://sarthakmishra.com/services/design-systems) that could grow with their rapidly expanding feature set while maintaining consistency across 200+ unique screens. ![Angled collage of digital marketing dashboard screens showing campaigns, analytics charts, contact lists, and workflow forms.](https://sarthakmishra.com/assets/Sellscale-case-study-1-DG40iC5t.jpeg) Overview of some of the screens we designed ## The Design Process We approached this project with a comprehensive design strategy, starting with deep user research to understand the pain points of sales teams using cold outreach tools. The process involved extensive wireframing, prototyping, and iterative testing with short feedback loops. ![A design editor displays numerous grouped website wireframes across a dark canvas.](https://sarthakmishra.com/assets/Sellscale-case-study-2-BPynVNUe.jpeg) Early campaign management interface explorations The biggest challenge was designing over 200 unique screens while maintaining consistency and usability. We needed to create a modular design system that could easily adapt to future updates and expansions while balancing aesthetic appeal with functional efficiency. ![Design software canvas displaying a UI component library with button, chip, and checkbox variations.](https://sarthakmishra.com/assets/Sellscale-case-study-3-C4Fz6BDe.jpeg) SellScale's design system components ### Key Design Decisions - **Modular Design System**: Created a scalable component library that could grow with the platform - **Intuitive Navigation**: Simplified complex workflows into logical, easy-to-follow user journeys - **Data Visualization**: Transformed complex analytics into clear, actionable insights - **Accessibility Standards**: Ensured proper color contrast, keyboard navigation, and screen reader compatibility ![Four dashboard screenshots show campaign analytics, sequence editing, trigger setup, and email conversations.](https://sarthakmishra.com/assets/Sellscale-case-study-4-DVPMJ1p-.jpeg) Multi-step campaign builder and management interface ![Angled collage of a SaaS dashboard showing campaign tables, workflow forms, and contact profiles.](https://sarthakmishra.com/assets/Sellscale-case-study-5-BywlMsjP.jpeg) More campaign builder screens ![SellScale landing page featuring outbound outreach headline, magenta demo buttons, and intertwined chrome sculpture.](https://sarthakmishra.com/assets/Sellscale-case-study-6-BEthKxop.jpeg) Landing page hero section with 3D Spline animation ## Landing Page & 3D Interactive Experience Beyond the dashboard redesign, we crafted a completely new [landing page](https://sarthakmishra.com/services/saas-landing-pages) that would showcase SellScale’s innovative approach to cold outreach. The team wanted to incorporate 3D interactive elements that would set them apart in the crowded sales automation market. ![Promotional screen reads “The future of outreach is here” above a glowing pink Enter button.](https://sarthakmishra.com/assets/Sellscale-case-study-7-BqIwxY6f.jpeg) The new landing page featuring interactive 3D elements created with Spline To meet this requirement, we quickly learned Spline and created an exceptional landing page featuring interactive 3D elements. Each section was crafted to highlight SellScale’s unique offerings using clear, compelling visuals paired with concise, informative content. ![Six glossy chrome icons on black: crossed shapes, stopwatch, paper airplane, message bubble, thumbs-up, and compass.](https://sarthakmishra.com/assets/Sellscale-case-study-8-D1aDhyMU.jpeg) Custom 3D icons created with Spline ![Five side-by-side marketing website designs with dark headers, purple accents, and analytics sections.](https://sarthakmishra.com/assets/Sellscale-case-study-9-Bditvt6a.jpeg) Collection of SellScale product pages ![Website section showcasing five outbound sales tools: personalization, response engine, engagement, sending infrastructure, and integrations.](https://sarthakmishra.com/assets/Sellscale-case-study-10-CKg1QUMN.jpeg) Features section highlighting platform capabilities ## Seamless User Experience We went the extra mile to ensure a comprehensive user experience by designing a special onboarding flow and integrating crucial product features like Slack and a Chrome extension. The onboarding flow was crafted to guide new users seamlessly through the setup process, helping them understand and utilize SellScale’s features effectively. ![Split-screen showing SellScale onboarding form beside a Slack marketing team discussion and poll.](https://sarthakmishra.com/assets/Sellscale-case-study-11-fln7F2Sa.jpeg) The streamlined onboarding flow with Slack bot and Chrome extension The integrations were designed to enhance productivity and provide users with convenient access to SellScale’s tools directly within their existing workflows. ![Sales outreach campaign dashboard showing trigger settings and a personalized LinkedIn message sequence.](https://sarthakmishra.com/assets/Sellscale-case-study-12-B7f1a6_3.jpeg) SellScale campaign builder - trigger setup ![Split-screen HR outreach dashboard showing LinkedIn campaign message editing and a contact review panel.](https://sarthakmishra.com/assets/Sellscale-case-study-13-hrFlizNP.jpeg) SellScale campaign builder - touchpoints setup ![Angled collage of SaaS marketing dashboards showing campaigns, contacts, analytics, and workflow management.](https://sarthakmishra.com/assets/Sellscale-case-study-14-D_-Uo6J4.jpeg) Various screens from the SellScale platform ## Results & Impact The redesigned platform resulted in significantly improved user engagement and retention. By focusing on reducing cognitive load and creating intuitive workflows, we helped SellScale stand out in the competitive sales automation market. The final dashboard screens were not only visually appealing but also optimized for usability, providing a seamless and efficient experience that set SellScale apart from their competitors. ![Screenshot of an email praising Drool’s design work, quick turnaround, and offering a courtesy payment.](https://sarthakmishra.com/assets/Sellscale-case-study-15-Testimonial-BJoJdouG.jpeg) Testimonial from Ishan, founder of SellScale This project exemplifies our commitment to innovation and client satisfaction. By stretching our limits and adopting new technologies like Spline, we ensured SellScale could stand tall in the competitive market with a cutting-edge user experience that truly captured their essence. > “Working with SellScale taught us that sometimes the best way to solve complex problems is to simplify the user experience while maintaining the power of the underlying technology.” ## Structured data ```json { "@context": "https://schema.org", "@graph": [ { "@type": "WebSite", "@id": "https://sarthakmishra.com/#website", "url": "https://sarthakmishra.com/", "name": "Sarthak Mishra", "publisher": { "@id": "https://sarthakmishra.com/#person" }, "inLanguage": "en" }, { "@type": "Person", "@id": "https://sarthakmishra.com/#person", "name": "Sarthak Mishra", "url": "https://sarthakmishra.com/about", "jobTitle": "Design Engineer", "image": "https://sarthakmishra.com/og-images/sarthak-mishra.webp", "sameAs": [ "https://github.com/SarthakMishra", "https://www.linkedin.com/in/itssarthakmishra/", "https://x.com/MishraMishry" ] }, { "@type": "WebPage", "@id": "https://sarthakmishra.com/work/sellscale#webpage", "url": "https://sarthakmishra.com/work/sellscale", "name": "SellScale - AI-Powered Cold Outreach Platform", "description": "A comprehensive design overhaul of an all-in-one cold outreach platform that automates LinkedIn and email campaigns for B2B sales teams.", "inLanguage": "en", "isPartOf": { "@id": "https://sarthakmishra.com/#website" }, "mainEntity": { "@id": "https://sarthakmishra.com/work/sellscale#content" }, "breadcrumb": { "@id": "https://sarthakmishra.com/work/sellscale#breadcrumb" } }, { "@id": "https://sarthakmishra.com/work/sellscale#content", "url": "https://sarthakmishra.com/work/sellscale", "name": "SellScale - AI-Powered Cold Outreach Platform", "description": "A comprehensive design overhaul of an all-in-one cold outreach platform that automates LinkedIn and email campaigns for B2B sales teams.", "mainEntityOfPage": { "@id": "https://sarthakmishra.com/work/sellscale#webpage" }, "author": { "@id": "https://sarthakmishra.com/#person" }, "datePublished": "2023-12-10T00:00:00.000Z", "inLanguage": "en", "keywords": [ "web-app", "b2b-sales", "design-system", "dashboard", "ui-ux" ], "@type": "CreativeWork", "image": "https://sarthakmishra.com/og-images/works/sellscale.webp" }, { "@type": "BreadcrumbList", "@id": "https://sarthakmishra.com/work/sellscale#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sarthakmishra.com/" }, { "@type": "ListItem", "position": 2, "name": "Work", "item": "https://sarthakmishra.com/work" }, { "@type": "ListItem", "position": 3, "name": "SellScale - AI-Powered Cold Outreach Platform", "item": "https://sarthakmishra.com/work/sellscale" } ] } ] } ```