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The home for
Sarthak's work.|

Welcome to my corner of the web where I write about design, code, startups, growth, AI, and just about anything that interests me.

Back in 2018, I began my journey as a self-taught product designer and developer. Over the last 8 years I've built a portfolio of bootstrapped ventures, focusing on design, AI and growth. Learn more about me

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Ventures.

Featured Work.

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Red calendar with a sun drawing, long wavy paper strip, pencil, and paperclip.

My Next Filing - A Tax Plan for Freelancers in India

A browser-only tax planner for solo freelancers in India. Answer a few questions and get your next action, its due date, and what you still owe.

Engage360 dashboard showing a revenue bar chart, financial metric cards, and a new leads table.

UX-Folio - Design Explorations & Experiments

A collection of interesting design work, hackathon projects, and experimental interfaces created during my time at Drool agency.

Collage of mobile app screens showing payment, filters, and profile interfaces with green buttons.

My Drip - AI-Powered Personalized Shopping Experience

An innovative MVP that combines generative AI with personalized eCommerce, delivering daily outfit recommendations with realistic photos of users wearing them.

Desktop and mobile mockups of the Phidata website featuring "Build. Ship. Monitor. RAG AI Apps".

Phidata - AI Assistant Platform Landing Page

A comprehensive landing page redesign for an innovative AI assistant platform, focusing on clear communication and conversion optimization.

Recent Posts.

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Pixel art of a blue sphere and white cursor under a starry, purple night sky.

How to build an interactive Grok Bot-like avatar

Build a Grok Bot-like avatar with SVG, Astro, and React. Add cursor tracking, expressive eyes, protective winks, and natural idle animations.

A person holds a glowing string attached to floating star, sphere, and organic shapes.

Where to draw the line between Imitation and Inspiration?

AI commoditized execution, so "taste" is the new moat. The programmer's version: imitation is copy by value, inspiration is copy by reference.

Two hands reach toward a vintage computer inside a glass dome against a starry background.

Assume the Endpoint Is Hostile

Lakhs of government PCs can reach the core, each trusting whoever sits in front of it. Borrow Apple's closed model and make the wrong move unavailable.

People pass bricks up a ramp to construct a domed building with scaffolding.

GitHub for Government Work

The multi-year, single-vendor RFP is the root cause. Treat the core platform as an open commons: small priced tasks, paid per merged pull request.

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