Tap or press Enter to change its expression. You can also hold or drag it.

The home for
Sarthak's work.

Welcome to my corner of the web where I write about design, code, startups, growth, AI, and just about anything that interests me.

Back in 2018, I began my journey as a self-taught product designer and developer. Over the last 8 years I've built a portfolio of bootstrapped ventures, focusing on design, AI and growth. Learn more about me

Reach out

Ventures.

Featured Work.

View all work
Illustrated desk calendar showing a sunny day, with curling ribbon, pencil, and paperclip.

My Next Filing - A Tax Plan for Freelancers in India

A browser-only tax planner for solo freelancers in India. Answer a few questions and get your next action, its due date, and what you still owe.

Browser screenshot of Engage360 activity dashboard with revenue charts, invoice metrics, and a new leads table.

UX-Folio - Design Explorations & Experiments

A collection of interesting design work, hackathon projects, and experimental interfaces created during my time at Drool agency.

Angled collage of grayscale app onboarding screens with lime-green buttons, profile photos, payment forms, and filters.

My Drip - AI-Powered Personalized Shopping Experience

An innovative MVP that combines generative AI with personalized eCommerce, delivering daily outfit recommendations with realistic photos of users wearing them.

Desktop and mobile website mockups for Phidata, promoting AI app building with blue gradient waves.

Phidata - AI Assistant Platform Landing Page

A comprehensive landing page redesign for an innovative AI assistant platform, focusing on clear communication and conversion optimization.

Recent Posts.

View all posts
Magnifying glass examining highlighted lines on overlapping documents, with pink accents and a yellow lightning bolt.

How I automated internal linking with AI

Use embeddings to find internal link opportunities, ask an LLM for evidence, and insert links into MDX without letting it rewrite your articles.

Seven colorful app icons float over a pastel sunset and ocean, including home, coffee, book, paper plane, binoculars, and sun.

How to generate animated icons with TypeScript

How I replaced my Lordicon nav icons with seven animated sprite icons drawn in TypeScript, rendered with sharp, and played on a canvas.

Pixel-art blue orb floats above a reflective lake beneath a starry, moonlit sky, with cursor.

How to build an interactive Grok Bot-like avatar

Build a Grok Bot-like avatar with SVG, Astro, and React. Add cursor tracking, expressive eyes, protective winks, and natural idle animations.

Person holding a glowing string connected to floating star, moon, and cloud-shaped balloons in a blue sky.

Where to draw the line between Imitation and Inspiration?

AI commoditized execution, so "taste" is the new moat. The programmer's version: imitation is copy by value, inspiration is copy by reference.

Subscribe to my newsletter

I send out a newsletter every week, usually on Thursdays, that's it!

You'll get two emails initially: a confirmation link to verify your subscription, followed by a welcome message. Thanks for joining!

Your name

You can read all of my previous issues here