Winitiate
An initiative management and productivity platform for teams to align on goals and execute effectively.
Winitiate started life as the holding company and legal entity behind Drool, but it’s now evolving into something much more ambitious - a unified platform designed specifically for freelancers and agencies like mine. This is my main focus right now, and it’s still very much a work in progress.
From Holding Company to Product
Running Drool, I quickly realized how fragmented and expensive the freelancer/agency ecosystem is. We were juggling Slack for communication, Zoho Books for CRM, Stripe for billing, Notion for task management - each tool solving one piece of the puzzle while creating integration headaches and mounting subscription costs.
A few months into Drool’s journey, I started building an internal tool to solve this for ourselves. The idea was simple: create a unified client dashboard that could handle everything we needed in one place.
The Unified Dashboard Vision
Winitiate is designed to replace the entire stack of tools that smaller operations typically need:
- Communication Hub: Replacing Slack with integrated client messaging
- CRM System: Replacing Zoho Books with streamlined client management
- Billing & Invoicing: Replacing Stripe billing with built-in payment processing
- Unified Calendar: Replacing Notion with a comprehensive overview of all tasks, meetings, and deadlines
The goal is to give freelancers and agencies a single, affordable tool that handles their entire client workflow instead of forcing them to piece together expensive solutions that don’t talk to each other.
Work in Progress
This is still early days. I’m actively developing the platform based on real needs from running Drool and conversations with other freelancers and agency owners who face the same challenges. The internal version has proven valuable enough that I’m confident there’s a real market for this solution.
I’ll be updating this page as I make progress and as the platform takes shape. For now, it represents the next chapter in my journey - taking everything I’ve learned about design, development, and running a service business and building a tool that could help others navigate the same challenges.
Sometimes the best products come from solving your own problems first.
