Rethinking my agency website #001

Welcome to my first newsletter!

If you’re reading this, you probably found me through my blog or agency work.

I’m currently working on something different for my agency site. Instead of building another polished agency homepage (they’re everywhere), I’m creating a resource directory targeting founders that fit my ICP.

Here’s why: Traditional agency sites are impossible to rank. Everyone has the same pages, same messaging, same SEO strategy. Standing out is brutal.

My solution? Build a resource site first. Think programmatic SEO, lead magnets, and actual value before any sales pitch. It’s a loss leader that should be much easier to market.

The strategy: Start with low-commitment digital products instead of jumping straight to “hire my agency.” Less risk for new clients, easier trust building, then gradually introduce services.

I’m documenting everything as I build this, so expect some interesting content in the coming weeks.

Let’s get back to building!

P.S. If you’re interested in how this newsletter system works, you can read about it in Building a Newsletter System Without the Headache.