SellScale - AI-Powered Cold Outreach Platform
A comprehensive design overhaul of an all-in-one cold outreach platform that automates LinkedIn and email campaigns for B2B sales teams.
SellScale came to Drool with a groundbreaking vision: to solve the complexity of cold outreach by creating an all-in-one platform that automates every aspect of LinkedIn and email campaigns. What made this project special wasn’t just the technical challenge, but the opportunity to help a startup revolutionize how B2B sales teams approach lead generation.
The Challenge
When we started working with SellScale, they had an MVP dashboard that wasn’t living up to their ambitious product vision. The interface was functional but lacked the polish and user experience needed to compete in the competitive sales automation market.
The founder, Ishan, had a clear goal: create a complete design overhaul that would make their platform both visually appealing and highly functional. They needed a scalable design system that could grow with their rapidly expanding feature set while maintaining consistency across 200+ unique screens.
Overview of some of the screens we designed
The Design Process
We approached this project with a comprehensive design strategy, starting with deep user research to understand the pain points of sales teams using cold outreach tools. The process involved extensive wireframing, prototyping, and iterative testing with short feedback loops.
Early campaign management interface explorations
The biggest challenge was designing over 200 unique screens while maintaining consistency and usability. We needed to create a modular design system that could easily adapt to future updates and expansions while balancing aesthetic appeal with functional efficiency.
SellScale's design system components
Key Design Decisions
- Modular Design System: Created a scalable component library that could grow with the platform
- Intuitive Navigation: Simplified complex workflows into logical, easy-to-follow user journeys
- Data Visualization: Transformed complex analytics into clear, actionable insights
- Accessibility Standards: Ensured proper color contrast, keyboard navigation, and screen reader compatibility
Multi-step campaign builder and management interface
More campaign builder screens
Landing page hero section with 3D Spline animation
Landing Page & 3D Interactive Experience
Beyond the dashboard redesign, we crafted a completely new landing page that would showcase SellScale’s innovative approach to cold outreach. The team wanted to incorporate 3D interactive elements that would set them apart in the crowded sales automation market.
The new landing page featuring interactive 3D elements created with Spline
To meet this requirement, we quickly learned Spline and created an exceptional landing page featuring interactive 3D elements. Each section was crafted to highlight SellScale’s unique offerings using clear, compelling visuals paired with concise, informative content.
Custom 3D icons created with Spline
Collection of SellScale product pages
Features section highlighting platform capabilities
Seamless User Experience
We went the extra mile to ensure a comprehensive user experience by designing a special onboarding flow and integrating crucial product features like Slack and a Chrome extension. The onboarding flow was crafted to guide new users seamlessly through the setup process, helping them understand and utilize SellScale’s features effectively.
The streamlined onboarding flow with Slack bot and Chrome extension
The integrations were designed to enhance productivity and provide users with convenient access to SellScale’s tools directly within their existing workflows.
SellScale campaign builder - trigger setup
SellScale campaign builder - touchpoints setup
Various screens from the SellScale platform
Results & Impact
The redesigned platform resulted in significantly improved user engagement and retention. By focusing on reducing cognitive load and creating intuitive workflows, we helped SellScale stand out in the competitive sales automation market.
The final dashboard screens were not only visually appealing but also optimized for usability, providing a seamless and efficient experience that set SellScale apart from their competitors.
Testimonial from Ishan, founder of SellScale
This project exemplifies our commitment to innovation and client satisfaction. By stretching our limits and adopting new technologies like Spline, we ensured SellScale could stand tall in the competitive market with a cutting-edge user experience that truly captured their essence.
“Working with SellScale taught us that sometimes the best way to solve complex problems is to simplify the user experience while maintaining the power of the underlying technology.”
